Video consumption is not just a local trend but a global phenomenon that is on a continuous rise.
A study indicates that advertising visibility rates in digital videos worldwide are above 76%. the same survey found that 54% of consumers prefer to watch videos from the brands and companies they follow instead of newsletters or images. In fact, videos are the second most popular type of content on social media to increase engagement.
Major social media platforms, from YouTube and TikTok to Instagram and Facebook, are all aligning their strategies to focus more on video content. Even platforms that traditionally didn’t support video uploads are now advocating for video marketing.
Looking ahead, the future of video marketing is even more promising. By 2023, an estimated 2 billion people worldwide will be using mobile devices to watch videos. And by 2024, video content could potentially dominate 80% of all Internet traffic.
If your brand still needs a video marketing campaign, then it’s time to get out your camera and start recording! Makethix, a leading video marketing agency in Orlando, explains why everybody says we are living in the era of video marketing and what makes investing in a video marketing campaign a safe bet.
The Era of Video Marketing: a Safe Bet
Video marketing is not an innovative tool, but its presence and impact are increasing. Videos are present in our daily lives; as users of social networks, it is common for us to consume at least one a day, and as a digital marketing agency in Miami, we will always keep this resource in mind because we know that our audience is going to see it and, also, because of the advantages it provides offers:
- Brand awareness. The video perfectly communicates the brand story we want to tell and encourages customer loyalty, which, in marketing, we call engagement. The recommendations of the brand’s loyal consumers have a tremendous power of conviction in other users’ decisions. If we add that 79% of users affirm that the videos also help them make purchasing decisions, we have a perfect formula for getting new clients.
- Audience attraction. Videos entertain and engage the audience, which is why they are used to attract new customers. It is widespread in an email marketing campaign to mention the word ‘video’ in the subject line, as it increases the opening rate.
In addition to increasing engagement, video marketing also helps companies prioritize potential customers. By analyzing the video’s results and observing the buyer’s journey, we can determine which users we are interested in converting into customers and whether they are interested in our products or services.
Tools and Apps Used in Video Marketing
Thanks to large technological platforms, video as a content format is growing like never before. In fact, there are increasingly more tools to generate or edit videos simply, which further stimulates its adoption among users and companies.
Canva, which became very popular for facilitating the editing and creation of images of all kinds, now has a free online video editor that is very powerful and easy to use.
Clipchamp, acquired by Microsoft in 2021, is another trendy editing tool that greatly simplifies many of the most common tasks when editing or creating audiovisual designs.
Wideo, for its part, is a platform designed especially for creating high-quality animated videos and presentations. By combining audiovisual resources and telling captivating stories, Wideo allows you to generate attractive and professional presentations.
And there is also CapCut, InShot, and Flexclip, among others; the list is long.
Companies and video marketing agencies in Orlando can easily take advantage of this situation by investing more time and effort in developing a consistent video marketing strategy.
Types of Videos for Your Marketing Strategy
Multiple video options exist, but they all aim to offer a more personalized and complete customer service experience. Below, we mention the types of videos used for marketing and give you a brief description of them.
1. Branded Videos
What better way to introduce yourself than through a video? But make sure to distinguish it from an advertisement! Gone are the days of long, boring videos or ads that really only served to get you the name. Currently, video marketing agencies in Orlando use videos to tell a story that dynamically explains who you are, what you do, and how you do it. The primary purpose is to create awareness about the brand and attract the target audience.
2. Event Videos
If your company usually organizes events, it is an excellent opportunity to record interviews with speakers, statements from attendees, and even resource plans for the facilities and environment. In this way, the event’s dissemination will shine much more and will have more impact on social platforms.
3. Educational Videos and Tutorials
They are the best option for showing a new product or service to your audience. In addition to teaching them its functionalities, they also help them better understand why they need it. For example, a classic of this type of video used by video marketing agencies in Orlando is one in which a person has a problem, presents it to the audience, and, finally, solves it by purchasing a product or hiring a service from the advertising company.
4. Animated Videos
Video marketing agencies in Orlando use this format to explain the process of obtaining a product, the characteristics of a service, or a complicated topic, either because it is abstract or due to social conflict. It explains concepts that are difficult to understand and requires images and graphics to facilitate compression and liven up the content.
5. 360º Videos, Virtual Reality, and Augmented Reality
There is increasing talk about 360º videos, virtual reality (VR), and augmented reality (AR). This is a reflection of the evolution of video, but each one is characterized by the experience it offers the viewer. Take note!
- 360º videos. This format allows viewers to ‘move’ to a city, attend an event, or enjoy an activity. The viewer can view the content from all angles as if it were physically there, such as taking part in an air show or swimming among sharks.
- Virtual reality allows the viewer to control the experience better since the headsets make the user feel immersed in the scenario. The main difference with respect to 360º video is the use of a detail that significantly changes the user experience.
- Augmented reality, shown on your mobile screen, for example, shows the reality of the environment but adds a digital component.
6. Live Videos
This option is perfect for Instagram stories. You can live stream presentations and events or even conduct interviews where viewers can ask questions and make comments.
Why is it said that We are in the Era of Video Marketing?
According to video marketing agencies in Miami, the possibilities of video as a content format are vast. Users’ better predisposition to watching a video than reading a text makes them a precious means of spreading the word. A company’s brand helps its customers learn more about a topic or demonstrate the advantages of the products and services it sells.
The success of video is probably due to its being easier to consume than other types of content. This is due to the intrinsic attractiveness of the format and its broad compatibility with any device—especially phones, where the highest consumption is recorded.
Start Your Video Marketing Campaign Today!
In short, video marketing offers brands the opportunity to significantly improve their social media strategy. Implementing effective strategies and good optimization can be a powerful tool for strengthening your online presence.
Put yourself in the hands of Markethix to take your marketing strategy to the next level. Contact us now, and we will give your video marketing campaign the boost it needs.
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