In January, Google announced the implementation of its Artificial Intelligence (AI), Gemini, in the conversational experience of its Google Ads service. It is now available in beta to help marketing professionals with the generation of specific content in their advertising campaigns.
These features aim to improve the user experience, in this case, related to advertisers and Google Ads advertising campaigns. Specifically, through AI, Google seeks to improve the effectiveness of advertising by adapting it to the evolution of consumer use of the Search Engine. With the implementation of Gemini, Google seeks to be ahead of its conversational services blended with Google Ads to optimize advertising solutions.
Conversational experience is a feature that allows marketing professionals to create Google Search campaigns more easily “using a process flow based on a conversational chat”. PPC agencies in Orlando, like Markethix, are aware of these new features and are starting to implement them in their client’s campaigns. Be sure to follow us to keep you updated on the latest trends in digital marketing!
With all these changes, Google pretends to combine the marketing professional experience with AI to obtain better results for paid campaigns. How? By just analyzing the URL of a website, Gemini can create relevant advertising content focused on optimizing campaigns in the search engine.
These new experiences have already been tested with PPC and Email Marketing agencies in Orlando, and we can say that results have helped them in achieving better results.
Conversational Experience with Adapted Images
In line with its conversational experience for Google Ads, Google also introduced a new feature that makes it easier for marketing professionals to generate image proposals tailored to the campaign they are creating.
The tech giant pointed out that users’ needs concerning their use of Search Engines are becoming increasingly “visual,” and as a result, marketing professionals need to generate more attractive and effective images.
In this sense, through the conversational experience and with the implementation of generative AI, it will be possible to obtain images directly adapted to the campaign in question-based on AI and materials from the landing page of the advertiser’s own website.
Google has clarified that advertisers will have to approve all content, including images, before launching a campaign. Likewise, all images that have been created with Google Ads generative AI, whether with or without conversational experience, will be identified by SynthID’s invisible watermark.
In addition, the images will also include metadata compatible with an open standard to indicate that they have been generated using AI.
The creation of images for campaigns with generative AI will be implemented “in the coming months”. Likewise, as Google has emphasized, the two new features mentioned will be “the first of many integrations” of Gemini into the tech giant’s services, which will “be coming soon” for other services.
Ambitious and Responsible AI
Google has highlighted the positive results offered by the Google Ads conversational experience, claiming that, for example, small businesses that use it are 42% more likely to run Search campaigns with good or excellent Ad Strength scores.
In line with this, the tech giant has shared its “enthusiasm” for the potential of AI to bring value “both to consumers and to the marketing sector”. So much so that it has emphasized the long way AI has to go to “make products increasingly useful”.
However, the company has also reflected its commitment to developing and applying AI technology “in a responsible way,” and for this, it has referred to the AI principles it established in 2018.
AI is here to Boost our Capabilities
As a key player in this evolution, Gemini, Google’s generative AI model, is transforming the way businesses approach their search campaigns.
One of Gemini’s core strengths lies in its ability to streamline the campaign creation process. Through a user-friendly conversational interface, Gemini acts as a virtual assistant, guiding advertisers through campaign setup. This eliminates the need for manual keyword research and ad copywriting, saving valuable time and resources.
The integration of generative AI also unlocks possibilities for A/B testing at scale. Gemini can create multiple variations of ad copy and visuals, allowing advertisers to identify the most effective combinations for their target audience. This data-driven optimization approach ensures campaigns are constantly refined to maximize performance.
In conclusion, Gemini represents a significant leap forward in the evolution of Google Ads. By streamlining campaign creation, generating high-performing content, and enabling data-driven optimization. As Gemini continues to learn and evolve, we can expect even more innovative features and functionalities, solidifying its position as a cornerstone of the Google Ads experience. Remember to follow us to keep you updated with the latest trends in Digital Marketing.
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