In this age of the internet, people learn about businesses through online suggestions. People search for their specific query, and if your business makes it to the top, you have a good chance of people flocking to it. This also means that chances are the first encounter people will have with your brand or business will be through your website. This alone states the importance of a website for your business.
A good website can make people interested in your business and vice versa. Hence, you must build your website to be engaging and fully functioning, besides trying to be unique to catch the users’ attention.
Good web design can improve user experience, resulting in increased chances of making a sale or gaining an audience.
As a provider of premium web design services, we have discussed how a quality website design can help your audience have a better overall experience with your website.
Fast Loading Times
A good website is not just about making your site look pretty but also about improving functionality. And one function that enhances the user experience to a high degree is its loading time. A quality website design consisting of clean code and responding templates can make it load fast, which is a big plus when you want to communicate effectively.
Studies show that 53% of users will leave your site if the time taken for it to load is more than 3 seconds. (Source)
Now, how do fast loading times translate to a better connection with the audience?
You must remember that Google and other search engines consider loading speed a significant factor in ranking. This means that when your website is fast, it has a greater chance of ranking high than when it is slow. A higher rank automatically translates to a greater audience and, thus, better audience engagement. When your website is fast with a clean and practical design, it can result in better audience retention and organic web traffic generation.
Intuitive design makes sure that your site is easy to navigate and use. Components of an intuitive design include an F-pattern, meaning arranging the text blocks left to right in an F shape. Along with a clean color palette and a minimalist design, this pattern improves the readability and interactions of the audience with the site. Other factors that enhance the connection with the audience are sticking to readable fonts and typography, using breadcrumb navigation, easily accessible menus, home buttons, etc.
It’s easy to understand. When you visit a website, you don’t want to figure out how to use it. You want to quickly figure out what the site is all about and find the other relevant pages you want to browse. You want to use an intuitive design because you want your audience to find everything they want on your site quickly, even if they visit it for the first time.
Intuitive design ensures the audience can use the website seamlessly and requires no extra problem-solving or energy. This helps the visitors focus on the content of your website and your products or services. Thus, intuitive design automatically results in enhanced audience engagement.
Print adverts usually have a “Call us Now” at the bottom. Webpages too have them in the form of a ‘Sign Up’ button, ‘Buy Now,’ etc.
These are called calls to action, the purpose of which is to encourage the users to interact with your business in a way that benefits you and buy the products or services you are offering.
CTAs are the most crucial part of marketing, which is why they cannot be used carelessly. Have you ever been to those spam websites which, as soon as you open, some annoying CTAs pop up, and you leave the site immediately? Now, you don’t want that happening to your site. So, use CTAs but not on the users’ faces. A provider of premium web design services will never suggest you create something similar.
A well-placed CTA is the heart of a digital marketing strategy, as the main motive behind all your marketing endeavors is conversion. An adequately integrated CTA makes a website or other marketing platforms more engaging and guides users to the desired conversion. A good website design must integrate the CTAs in a way that is helpful to the users, not forceful or intrusive.
Branding and Marketing
A website is the crux of your business. Most people are likely to learn about your business first from your website. So, in effect, your business website is your most trusted branding platform. Thus, designing it to be the center of your online branding and marketing strategy is a wise choice.
A great logo, a color palette that is in sync with your offline image, testimonials, and the brand story are all essential components of a successful website. Creating a brand image is vital because that is what decides why a customer will choose you over your competitor.
A quality web design can help people communicate better with your business and understand your business values. It builds better trust, credibility, and business-to-customer relationships, thus helping you connect better with your audience.
Search Engine Optimization
As mentioned earlier, a well-designed website just doesn’t look good but is also likely to improve its functionality. A high-ranking website is fast, good-looking, engaging, and responsive, which is part of an effective SEO.
Search engine optimization has a lot of facets and is an integral part of your digital marketing strategy. Implementing a proper SEO strategy takes time, effort, and consistency. And an essential part of it is quality website design.
A well-structured website with keywords inserted at the proper places is likely to rank higher than a website that does not have these features. Thus, a properly designed website is the crux of marketing, with chances of ranking higher and enhancing user engagement.
Wrapping It Up
A website is the heart of a business; thus, you must take care to build it to be such that it engages the audience. As often misunderstood, a good web design is not just a great-looking website but a site that offers the best experience. And above are how a good website design caters to a better connection to your audience.
For premium web design services, you can always connect with us at Markethix for the best designs that help you connect and convert.