Local search rankings are important for any business. After all, a business earns the most from its local customers.
In this blog, you’ll learn how to improve your business in Florida with the help of local SEO Marketing with these seven essential ranking factors:
- On-page SEO
- Google My Business
- Backlink Profile
- Online citations
- Search Personalization
- Social media
Don’t forget that when it comes to local SEO, there are two rankings you should pay special attention to: local package rankings and organic rankings.
In case you were wondering:
– Local Pack Rankings:
The little box that appears at the top of the SERPs with your business hours, reviews, and contact information for the Business.
– Organic Rankings:
Like general SEO, this is all about your rankings in Google.
1. On Page Seo
An obvious starting point for local SEO optimization is the content of the website.
Content quality makes your website more relevant or helpful that serves users better. This has led to an explosion in content marketing, with 89% of B2B companies now using this strategy to boost their on-page rankings.
Make sure the content on your website is well-written, helpful, and relevant to your keywords. While it’s essential to use them on your website, make sure you use keywords in a natural way. Use them in URL links, page titles, meta descriptions, headings, etc., and use variations or similar phrases to avoid repetition of the keywords.
You should also make sure your address and phone number are on every page of your website. Place them in the header or footer so that Google can find them easily.
Many websites also use blogs to populate their site with quality, related content. Focusing on popular local topics such as news, and events in your area will benefit your local SEO efforts.
2. Google My Business
Google My Business listing is a very important local ranking factor for businesses.
When you create or request your GMB listing, make sure your business name, address, and phone number are accurate. This is not only useful for customers but also helps your business grow because the proximity of the Business to the searcher is one of Google’s most important local ranking factors.
Optimize the listing by filling it out as completely as possible, making sure you’ve chosen the most appropriate category. Include relevant keywords in the title and description. You need to make sure your business hours are correct, and the link to your business website is up to date.
Adding your logo and some quality photos will also make your business show up better in Local Pack or Google Maps. Along with some good reviews, this will make your business even more attractive.
3. Backlink Profile
One of the most important areas of local SEO to pay attention to is your backlink profile.
It is estimated that off-page factors account for 75% of SEO. While the content of your website is extremely important – and much easier to control than external factors – your SEO strategy will not be successful if you only optimize the on-page factors.
More links do not necessarily mean better search rankings. Google only values high-quality, relevant links, and any questionable-looking link can have a drastic impact on your ranking.
It is a good idea to focus on local links. Articles in the local newspaper and a sponsorship page for the town’s home team are all good ways to strengthen your site’s connection to your location.
Outbound links are also considered as well. Exchanging links with relevant local businesses can give a boost to your local rankings. For instance, the wedding venues might exchange links with related vendors such as florists, photographers, or wedding clothing stores. This improves local rankings with the help of SEO marketing and helps Google understand your Business’s position in the local market of Florida.
Not only will potential customers view your website as more reputable if you have many positive reviews. This is another of the many local SEO ranking factors Google uses to determine how well you rank on the search page.
Remember that Google Maps show an overview of your business’ reviews. It’s wise to focus on getting reviews from customers. Putting all your energy into getting into the local pack, only to be put off by a low star rating, does not make sense.
You might think that only Google reviews are considered, but many major review portals are also included. Some of the top review signals come from Google My Business, Facebook, Yelp, Better Business Bureau, and Foursquare.
It’s never okay to use fake ratings.
5. Online Citations
You need to make sure the business name, address, and phone number are correct and match the information on your website. If you are creating new listings yourself, verify the details before submitting them. Unfortunately, many listings are created by third parties or by robots that sift through web data. False listings could exist without your knowledge.
Make it a habit to check the new entries for your website and claim or edit any that are incorrect. There are many useful SEO tools you can use to monitor your inbound links, which is a great way to keep track of new mentions. With the help of these technical methods and link creation, innovative SEO strategies give your business a boost and strive towards becoming one of the market leaders in Florida.
6. Personalization of Search
Years ago, all users saw the same results when they typed in the same search term, regardless of where they were located.
Personalization of search was introduced more than a decade ago to provide the most relevant results for individuals. While some general results are the same regardless of who is searching and where factors such as a user’s location and browsing history influence the rest of the results.
7. Social Media
The high domain authority and user base of social sites like Twitter, Facebook, and Instagram mean that Google pays close attention to them. If you search for any business name, you’re likely to find the social media pages and the website at the top of the Search engine result pages.
While it’s an important aspect of the holistic SEO approach, focusing solely on social media won’t yield immediate results. Integrate social media into your broader local SEO strategy and make it work alongside the other criteria we’ve already discussed.
These are the channels to use to rank high on local searches. Always make sure to keep your business details updated, so that users do not find it difficult to locate your business.