Despite what many believe, more than selling online is necessary to build a virtual store.
Even if it is the first step, taking care of the strategy of organic positioning is equally important to attracting new customers to your business.
Remember that at Markethix, you can find search engine optimization specialists who will boost your business and increase your brand recognition. In this blog, we will review the fundamental elements that every SEO strategy must have for e-commerce.
How to Do SEO for E-commerce?
Below, we will review the stages of search engine optimization strategies for online stores so that you can improve your visibility and start selling your products quickly.
1. Setting a SMART Goal for Your Strategy
The first step in a search engine optimization strategy is to define the goal.
Setting SMART goals is ideal for this because they allow you to keep organized track of your progress.
SMART goals are:
- specific
- measurable
- achievable
- realistic
An example of a SMART goal could be: “Increase visits to the virtual store by 10% by the end of the first quarter of the present year.”
As you can see, this is a feasible, not excessive, goal that can be monitored throughout the time and at the end to see if you achieved it.
2. Define the Keywords for Your Products
After establishing the strategy’s general objective, the next step is to conduct keyword research and analysis. This is the backbone of any SEO strategy for e-commerce.
In particular, keywords for e-commerce focus on information or sales.
In the first instance, you must have a blog to position long-tail keywords that answer users’ questions concerning your products. Blogs are an ideal option for educating your users.
In the second scenario, the keywords should focus on the products and, therefore, are usually head-tail.
To find apt keywords, you can use tools like Google’s Keyword Planner or SEMRush’s Keyword Research.
You can even scan your competitors’ websites to find out their keywords and use that information as a guide.
With the keyword ideas you get, you’ll have to choose only one word per product to avoid so-called “keyword cannibalization.” To do this, you can use canonical tags, which indicate which page the search engine should display to the user.
The goal is to choose the one that best fits what you sell and matches the user’s search intent. Ideally, it should have a considerable search volume and a low level of competition.
However, since this will only happen occasionally, you can use the Topic Clusters strategy. It involves choosing a main page, which can be that of your important product, and strengthening it with internal anchor links on similar pages.
This way, you will make the algorithm understand that that product is a focus of your company. So, they will reach this product page through several different routes using the internal anchor links that you already established.
3. Optimize Your Product and Category Pages
After you have identified the keywords that you will use, you must perform On-Page SEO optimizations on each page.
Take Care of the Meta Tags.
Meta tags are information in HTML that describes a page’s content for search engines; the most important ones are the meta description, SEO title, and H1 title.
Among the optimizations you should perform is using the keywords found in each meta tag of your product and category pages.
Expand the Description of Your Product
Product descriptions show Google what your page is about, in addition to giving your users more information about what you sell. Therefore, creating original and attractive descriptions is a must.
You should avoid copying information from the manufacturer’s page to describe the product. This is one of the fundamental actions of search engine optimization for e-commerce. Penalizations for duplicate content can be applied.
Image Optimization
Add Alt Text tags to every single image you upload to your online store.
To begin positioning in search engines, you must include the alt text in the description of an image of your keyword.
Create a User-Friendly URL
Friendly URLs are addresses that are easy for users to understand, as they provide essential information so they can quickly learn the content of the page.
4. Add Structured Data
Structured data enriches your snippets by showing more information about your product directly in the SERP.
This data shows, for example, other users’ ratings, the price, or the availability of a product. Adding structured data also brings you closer to achieving Google’s zero position: we call them Featured Snippets.
For online stores, the most exciting types of featured snippets are lists and tables. Optimizing your content to reach that position is worth it, as it gains a lot of visibility in the SERP.
5. Home Page Optimization
The homepage of your online store is the entryway to the internal pages of your website. That’s why, more than anywhere else, you must offer the best possible user experience.
From your homepage, you should link to your internal pages:
- product pages
- blog
- category pages
- contact pages
As a general recommendation, try to include a very eye-catching H1 header with an image that reflects the essence of your store. Always add a Call-to-Action linking to your best-selling products.
6. Improve the Performance of your Online Store
Creating a user-friendly online store is essential to generate more sales opportunities. That’s why one of the best search engine optimization practices for e-commerce is to check if everything within your store is working as it should.
Conclusion
Implementing an effective SEO strategy is crucial to standing out in the competitive world of eCommerce. From setting SMART goals and selecting the right keywords to optimize your product and category pages, each technique plays an important role in increasing your online store’s visibility.
At Markethix, we understand that every business is unique and offer customized solutions to maximize your search engine presence. Let us help you take your online store to the next level and achieve your growth goals with custom-designed SEO strategies. Contact us today and find out how we can boost your online success!
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