As a business, it’s important that you allot a part of your marketing budget to local SEO. Why? Because your customers are online and they would search for a business on the internet and check for the best before selecting one as per their preference. Creating a strong online presence is thus very important, even for local businesses.
The first thing you would need for your business is a website and optimise it so that it ranks high for relevant user searches. Optimizing your site for local SEO is the first step to your business success. If you are not going for local SEO, you are losing a lot of business.
Having said that, you can’t optimize your site for local SEO on your own. Even if you know the techniques, performing local SEO on a site is time-consuming and consists of several steps that is best left to the professionals.
You can always approach us for the best services for local SEO marketing in Florida. Here, we have rounded up some tips to optimize your site for local SEO.
Tips to Optimize Your Site For Local Search
Many websites are struggling to secure their positions in search engines. Why so? Because most website creators don’t know how to optimize for SEO properly. Right SEO marketing for local search allows you to get competitive advantages and perform better than your competitors. The internet is a crowded place, and you must think outside the box to stand out in the crowd.
We bring the top ten site optimization tips for local search.
Set up Google Business Profile
Google’s business profile is an effective tool to make your business visible to many users. It lets you enter and create business profiles that contain information such as company name and address. For instance, if you have a restaurant and whenever any users from your nearby search for “restaurants near me,” Google will unveil three local restaurants as organic results. You must fill out as much information as possible in the Google Business Profile. It will help you to improve the chance of showing your business profile in local searches.
Always Update NAP
Consistency is the key to success. Wrong contact information can create negative perspectives among the users and manipulate them to opt-out of your services. Hence, it is better to never forget to update your name, address, and phone number (NAP) in local search optimization. Failure to do so can cause a loss of customer retention.
Focus on Keyword Search
The most critical thing for site optimization is to know your customer. It is not easy to assume the search criteria of your potential clients. Longtail keyword is helpful for improving your chance to be visible in Google searches. For example, if you provide Technical SEO marketing in Florida, the longtail key keyword for this will be “Local SEO experts in Florida.”
Mobile Friendly Sites
People mostly like to search via smartphones because it is convenient and easygoing. A Google survey showed that 72% of consumers use their mobile phones for local search (Sources: Forbes). Therefore, you need to make sure that your website is mobile-friendly. To do that, you can pay attention to the duration of loading pages on smartphones. Besides this, ensure your site is responsive and finely tuned to any screen size. Last but not least, all the links on your site should be easy to handle.
Say No to Irrelevant Content
Keyword-rich and relevant content should be your prime focus which will help you to reach out to your potential clients and improve your Google ranking. You can publish blogs, descriptive product-oriented posts, and informative write-ups. The more relevant content you generate, the more you entice a new audience.
Generate Customer Ratings
Customers are a major part of any business. Hence, making them aware of your quality products or services is very important. Customers get easily influenced if they find good reviews on their searched items. To enhance your Google ranking, make sure to generate positive customer reviews. You can ask customers to give feedback on your page. Responding to customer reviews from your side is equally important for both positive and negative reviews.
Geo-Optimize Landing Page
A geo-optimized landing page allows web pages for businesses that mainly concentrate on specific locations. You must generate a geo-optimized landing page for each page if you have your company at multiple locations. Adding a Google map to the location page is a bonus point. With the help of SEO and landing pages, you can bring more leads, increase your conversion rate and strengthen your overall business strategy.
Get Enlisted in Local Directories
Enlisting your business in online directories is one of the best methods to improve your online visibility. To effectively do this, ensure your shared details on your Google my business account are the same as online directories.
Keen Attention to The Title, Headers, and Meta Description
Whenever you post content, you need to optimize it for search engines. You can utilize high-volume URLs, meta descriptions, headers, and taglines. In this way, you can quickly get closure to your targeted patrons.
Increase Social-Media Engagement
82% of the US population has social media profiles (Sources: Statista). Facebook is the most popular social media site globally among which 260 million users are from the US. (Sources: Statista)
Social media sites are beneficial for reaching targeted customers. Quality content and regular posts are mandatory, along with clear and descriptive pages that appear on your Facebook wall. Informative images with catchy taglines attract traffic. For example, Open Graph is a fantastic tool introduced by Facebook in which creators can update URLs, content Titles, Precise descriptions, and relevant images.
Alongside, you can upload your company address, and contact number which helps customers to get the details on the navigation app. If you do not have a Facebook account for business, it’s high time to consider it.
Isn’t it overwhelming to see your business growing? But, Keep in mind that Local search results can be huge for companies. We hope these suggestions pave the way for your website optimization journey.