A website is a must for any business to survive. Today’s digital age has made it possible for every business to reach a vast audience around the globe, and the primary condition to do that is having a fully-functional, well-structured website.
But as a business owner, you must already know that. And you must already have a website showcasing the products and services you offer. If you do, that’s great, and the tips mentioned here will help you create your site to be even better. If you do not have a website, your business is losing on a plethora of opportunities.
Now, as hundreds of businesses are building websites every day, competition is always on the rise. There will be hundreds of business websites, even in a very narrow niche. So, how to make visitors stick to yours? The answer is that you need to build a website that is unique and stands out. Not to the extent that it appears unconventional or weird, but to the point that it looks and feels really attractive and engaging. How to do that? Let’s find out.
As a leading provider of premium web design services, we at Markethix face regular queries regarding how to make a website more engaging and help businesses stand out. This write-up aims to answer that only.
Be Clear About Your Site’s Objectives
The measure of your site’s effectiveness must rest on how well it fulfills your objectives. For that, you must have some clearly defined objectives in mind when you start off with your website-building endeavor. Some common goals that many try to fulfill, include:
- Generate more qualified traffic
- Produce more leads
- Educate buyers
- Sell more products
Once you identify your website’s objectives, try to list the top three of them. Starting off with a clear set of goals in your mind will help you achieve far better results with the website’s design and performance.
For example, if you are running an e-Commerce store, your primary objective would be more sales. So, you will build your website such that visitors find your products adequately listed with all their features and find it easy and safe to purchase from.
Make Your Online and Offline Identity Sync
Most small businesses spend thousands of hours and dollars to create an offline identity. This identity is reflected in the signage, brochures, or PowerPoint presentations and may have already established an image in the minds of visitors who land on your site. How odd would it be if they found a completely different identity in terms of the brand logo, color scheme, or typography? They would be unable to realize if it’s the same brand that they found earlier offline. So, make sure you use the same brand identifiers online that you used in your offline stores to help establish a uniform brand image.
When considering the structural layout of the site, there are a few things you can leverage. For example, you can always be benefited from using the concept of visual hierarchy to guide visitors to the essential elements first. The crucial elements that you want your visitors to notice are to be prominent and placed in the order in which they are seen by the human eye.
For example, visual prominence will increase with larger fonts, information placed at the top of the page, strong contrast and unique color, etc. Everyone will see a video high on the page, but no one will see low-contrast text surrounded by images.
Also, stick to standard website layouts. Make your website unique but not at the cost of high visual complexity. Weird is not always beautiful. People usually prefer websites that are easy to follow, and the standard layouts offer you just that.
Use a Keyphrase-focused Tagline High on the Homepage
When people enter your site, they must clearly understand what your business does in the first few seconds. If they think they are not in the right place, they will leave. So, put a tagline right at the top of your homepage to be clear about what your business does. You can also put your keyphrase in the tagline to make it more relevant and more effortless for Google to classify your business. What many marketers mistake is that they put a tagline but make it a bit vague or clever, thinking that it would draw more visitors. But as a leading provider of premium web design services, it’s our experience that a clear and concise copy works best in engaging and convincing visitors about your business.
Make the First Two Paragraphs of the Copy Very Engaging
Once a visitor lands on your website, you’ve got roughly 15 to 30 seconds to convince him/her to stay on your page. To that effect, you must make the first hundred words of your marketing copy to be highly engaging. It must reflect who you are and what makes you the best. The copy must be appealing and convince your visitor to stay on your page.
Consider Including a Search Box
Today’s website visitors are in a hurry. They want to find things as quickly as possible. And you must utilize this tendency to the best of your advantage. So, consider including a search box so that your visitors can find what they are looking for easily, just by typing the keywords. So, if your website contains thousands of blogs, products/service pages, or whitepapers, including a search box will only help the visitors find the content they want, which will only enhance the usability of the website.
Include a FAQ Section
For recurring questions, you will do exceptionally well if you consider including a FAQ section on your website. This is particularly helpful when you have a lot of information to convey to your visitors or they have various common queries about the product or service you are dealing with. So, in such cases, including a FAQ section and answering all the common questions clearly, will only increase the time visitors spend on your website, thus making it engaging.
A website is the soul of a business. And owing to the high competition online in every industry vertical, you must take care to build your website visually engaging and offer a superior user experience.
As a top web designing company providing premium web design services, we build hundreds of websites for every type of business and understand the importance of the same. One thing to keep in mind when designing a website is that it must offer value to the users and be fully functional.
The above tips are tried and tested, and following them will help your business website stand out.