Search Engine Optimization or SEO offers a guideline, which when applied, helps to increase the ranking of website pages. If the guidelines are followed intricately, the ranking of a website will surely increase. The websites which are ranked on the first page of Google search have a high degree of visibility. It helps to gain better customer conversion and generate business leads.
Therefore, all the companies compete to acquire top ranks on the Google search page. But, following the norms of SEO properly remains a challenging task. The article will discuss a few tips for optimizing your website for an increase in ranking in Florida through SEO.
- Conduct Keyword Research and Use Proper Keywords
The keyword is a chuck of words that users type in to a search engine to look for products or services they want. Usually, these search queries are included in a website to help the search engine understand the nature of your products or services and also to rank your site higher.
Now, the question comes: how to find the search keyword? There are many sites such as Moz, WordStream, Ubersuggest, and others that offer free access to get the right keyword. Suppose, users want to search “Best Cake Shop in Florida”. The websites will generate relevant keywords based on the search words in terms of search volume, cost-per-click, search difficulty, and others.
You are required to choose the keywords which have high search volume but low search difficulty. Use those keywords in your content. It will help your website to rank up on Google Search Result Page.
- Write Unique Content
To conduct SEO Optimization in Florida, you are required to write unique content. Google Analytics can identify duplicate content. If you use similar content on different web pages or use copied content from other sites, Google will identify your content as duplicate and it will be ranked low. You will fail to rank your website in search engines. Now, the question comes, how to avoid duplicate content? Consider the following measures.
- Avoid copying content from other websites
- Use different content for different webpages
- Use synonyms of words if required
- Check plagiarism of the content using an online plagiarism detecting tool.
- Optimize Loading Speed
It has been identified that, if the loading speed of a website increases from 1 to 3 seconds, the bounce rate of the website increases by 32%. Therefore, the website loses its visibility and customer conversion rate. It results in the poor ranking of the website. Therefore, it is required to optimize the loading speed of the website.
There are many websites such as Google PageSpeed Insights and others that allow checking the speed of the website for free. These websites also suggest the key issues with your website’s loading speed. Optimize those areas and issues in your website to get a high ranking in the Google search engine.
- Optimize Images
To conduct SEO optimization in Florida, the images that you use in your website must be optimized effectively. The image plays a crucial role in increasing the size of the website and making its loading speed slow. To avoid this issue, two strategies can be taken. These are choosing the right file format of images and providing alt text of images.
The images can be optimized to WebP, JPEG, PNG, and GIF format. The WebP format makes the image 26% smaller than JPEG and PNG format. It follows a lossless optimization process. However, the format is not accepted on all websites. The most common image format is JPEG. The PNG format has a larger file size.
Attaching ALT text with the images helps Google to understand the images. Suppose a picture with an Alt Text “best cake in Miami” will be identified by Google better than a picture with no Alt Text.
- Understand Search Intent and Develop Content Accordingly
When conducting SEO optimization in Florida, you must understand the fact that Google understands the keywords. Therefore, the keywords you are using in the content must adhere to your intent to sell, showcase, commercialize or promote a product. Your content keywords are crucial in bringing about the right kind of views or traffic to your website. Mostly four types of search intents are followed by Google. These are informational, navigational, commercial, and transnational.
If you want to sell cakes in Florida, you would use the search keywords “Buy Cakes in Florida”. However, if you want to use it for commercial purposes and target customers are not decided to buy, you would use search keywords such as “Best Cake in Florida”. For informational intent, you would use” How to make cakes”. For navigational intent, you would use the “Visit Cake Making App”. Google will place your website in the search rank according to the search intent and keywords used in the content.
- Enhance User Experience of Website
Enhancing the user experience is a key aspect that helps to increase the web page rank. The users want easy-to-read content which helps them to understand any context without much hassle. They also want user-friendliness of the website. The user-friendliness represents the degree to which users can easily navigate the website. Thus, a website that offers a superior user experience allows viewers to spend more time on the website.
It is mandatory to use visually appealing content, using white spaces, and using sub-headings. It is recommended to avoid using too many pop-ups to ensure a better user experience. A superior user experience reduces bounce rate, increases conversion rate, and enhances the overall ranking of the website. So, you must always focus on improving the user experience of your website.
- Build Necessary Backlinks
Using backlinks for the website helps to increase the page ranking. The backlinks are the links used in other websites which refer to your web pages. Building authentic and valuable backlinks can help in increasing the rank of the website.
Various blogs or guest writing is posted on other websites which refer to links to the key web pages of your website. Thus, when readers will read those blogs, they might click the highlighted links. The links will track them to view your website. It will help to establish the credibility of your website on Google. The backlinks increase views, conversion rate, and overall page ranking of the website.
- Use Meta Description
In the search engine result page of Google, we see various links based on any search placed. The links contain two key aspects: the title of the links and a small description below the title. The title is called the title description and the small description below the title is called the meta description. To conduct SEO optimization in Florida, it is required to use title and meta description properly to increase the click-through rates of the links.
The title description must be around 60 characters and the meta description must be within 160 characters to be completely visible in SERPs. These descriptions must contain the keywords as per search intent. The description must be unique and it must help the readers understand the purpose of the website. Proper use of title description and meta description helps to boost the ranking of the website.
- Using Internal Link
To successfully perform SEO optimization in Florida, businesses are advised to use internal links profoundly. The internal links are links to the web page which refer the content to other web pages of the same website. Suppose, you are reading content on the About Us page which has interlinks to connect you to the service page.
The service page will use an internal link to connect you to the project page. This way the degree of readability of the website increases. It helps to make the readers engaged in navigating the website. The increased amount of time spent on the website helps to increase its ranking.
- Including keywords in the URL
Including keywords in URLs is a new trend that has been highly fruitful in offering a higher page ranking. Various e-commerce companies such as Amazon and others use short keywords in their website URLs. It helps Google to understand the website content and usability. Thus Google successfully brings higher traffic to the website. However, the keyword must match the search intent. The URL must be short, specific, and without unnecessary words.
- Optimize for Social Media
Social media is another channel that cannot be neglected to ensure a high ranking of web pages. Social media such as LinkedIn, Facebook, Twitter, and others have their target audience. It helps to make consumers aware of your products and services. The blog posts on social media help you to get more backlinks which in return increases the page rank. Therefore, if you are doing SEO optimization in Florida, you cannot overlook optimizing your website with relevant social media.
- Track Your Result
It is very difficult to assess how far you have achieved success in doing SEO optimization if you do not keep a track of results. Google Analytics offers location-specific data which helps in accounting for your success in SEO optimization through location, tools, social media platforms, devices, and others. We advise you to measure the result on a monthly and yearly basis to get a better understating of achieving success in overall SEO optimization to date.
Google changes or adds to its algorithm from time to time. The above suggestions for SEO optimization were offered considering the present norms of the Google algorithm. The suggestions are easy to grasp but it takes effort to implement these suggestions effectively. However, it is better to start the implementation as soon as possible. Once you start, you would find success in boosting the page rank of your website.