Your website is the most effective tool to connect to prospective and loyal customers. So, it must have well-defined elements that attract smartphone users. That’s why, as a website owner, you shouldn’t neglect the functionality and usability of a website. A successful website gives significance to intuitive design components. So, how do you define a user-friendly web design?
You may ask a professional working in a digital marketing agency Orlando about website intuitiveness. The professional will tell you that users easily navigate a website that includes a speedier load time and browser consistency.
Note that decent navigation is a critical component that can improve your site’s usability. Such an intuitive and robust website can offer users a seamless experience.
User Experience – A Few Things to Note
The process by which your users browse your website gives a clear idea about your site’s user-friendliness. So, your business should include the things that prospects and loyal customers would love to see once they land on your site. The following are the steps you may initiate to perform a survey on web development to improve UX:
- Firstly, define your research objectives (you need to assess your goals, behaviors, situations, decision-making proficiency, and knowledge)
- Choose customers with whom you want to plan out an interview session and ask important questions
- Plan out a structure to initiate a general conversation
- Conduct interviews with prospects and users (you may also consider a second round of interviews when required)
After jotting down the questions and answers, you can summarize for a better understanding.
If you want to build a user-friendly website, you must not undermine the mobile responsiveness. The mobile-optimized site can easily adjust to small screens and formats. A competent website development company implements these strategies to build a mobile-friendly site:
- A responsive layout
- Speed optimization
- Compressing the images
- Using HTML5
- Eliminating pop-ups
- Change button sizes
The Need for a Clean Website Design to Improve UX
A website design layout includes visual components like text and images. It uses eye-catching visuals to convey a message. Altogether, a layout defines the entire structure of the website. It organizes key details and provides a clear path for users to navigate more seamlessly. Note that multiple layout structures placed on one page will only confuse visitors.
A website featuring a clear and clean web page may increase the UX. With these elements, your website becomes easily discoverable among prospects and visitors. In addition, it also offers a pleasant experience to visitors who visit the site for the first time. The intuitive and clean layout helps establish a mobile-responsive website. A website development company Orlando, uses these strategies to create a user-friendly layout:
- An inspirational collage
- Uses other templates as references to get a better understanding
- Uses typography and creates visuals
- Uses a design that goes with the structure of the content
- Experiments different things with the white space
How Significant is Website Accessibility?
Web accessibility is the process when tools, technologies, and websites are designed and developed. Prospective customers can use them if they have some disabilities. With such elements, disabled individuals can perceive, interact, and navigate the websites. The best strategy a web development company implements to improve website accessibility is in the following ways:
- Content management that supports accessibility
- Headers that organize the structure of the content
- Gives descriptive names & links and uses alt text for images
- Uses the right hues as per the requirement
The Importance of Testing
Web testing is another important step that makes a website or app bud-free. Testing methodologies improve the security, functionality, and usability of the site. As a website owner, you can discuss your requirements with the development team to carry forward the testing process in no time:
- Defining and discussing your goals
- Choosing the right user-testing method as per the budget and requirements
- Replicating the testing environment
- Analyzing funding
You can call your website user-friendly with the above elements. So, whether our audience is an elderly person or a disabled individual, you can include all the right features to make the site intuitive.
Remember, your website should include a well-planned strategy and architecture as per your prospects’ perspectives. Once your website achieves these criteria, you can include well-formulated content with headings, sub-headings, bullets, and paragraphs. These components increase the readability of your website content.
Not to forget, user research is a prerequisite that helps you get a better understanding of your users’ interests, needs, and preferences. So, you can conduct an analysis of these aspects to take one step forward toward designing a user-friendly website. Get in touch with a competent website development company Orlando, that can help you build an intuitive website that’s accessible to every user.