eCommerce SEO
An eCommerce search engine optimization is a process of improving the rankings and visibility of your online store. When people search for products on Google or Bing, it is required to rank as highly as possible on the first page, so you get more website traffic. 
eCommerce SEO involves using several techniques to increase your search visibility, including On-Page SEO, Off-Page SEO, Keyword Research & Content Marketing.
The eCommerce SEO services of Markethix are designed to help a brand dominate its competitors and perform better. Our eCommerce SEO strategies are tailor-made to suit your requirements.
Importance Of SEO For eCommerce
Many businesses are still trying to grasp the importance of SEO for eCommerce stores and how it can influence online presence, sales, and profits. While there are no definite answers, the fact remains that eCommerce SEO has become a necessity, and it is essential to understand what this service entails before getting involved.
Many businesses think that having a brick-and-mortar store is enough. But, the fact is, as more people are first searching online and then making a purchase decision, having an online presence is necessary to establish the credibility of your business. If you have products to sell, you’ll do well if you have your own online store. Also, the higher your eCommerce website ranks on Google, the more shoppers you stand to gain. And for that, you need to promote your eCommerce site with effective SEO strategies.
Market Reach Expands With Proper SEO Strategy
The popularity of eCommerce is a prominent part of the global business landscape, making it an integral part of a digital strategy. On average, the share of eCommerce retail in total sales volume is between 8 and 14 percent globally. In 2018 alone, eCommerce retail sales accounted for $3,593 billion globally or 10 percent of the overall retail sales. It has risen to $6.54 trillion by 2022 with a compound annual growth rate (CAGR) of 19.5 percent from 2018 to 2022.
Nowadays, most online consumers prefer to purchase their products from eCommerce websites. With a proper SEO strategy, you have the opportunity to grow your business and create a unique brand image.
The Best eCommerce Strategy
To speed up the process of eCommerce SEO, a proper strategy will help you a lot. A solid SEO process includes:
- Prioritize pages
- Create a workflow
- Check out the competition
- Follow through Conversion Rate Optimization
- Use the right keywords
- Conduct competitor research
- Focus on Homepage SEO
- Simplify the site architecture
- Optimize product pages
- Use updated and responsive pages
- Reduce page load speed
- Create backlinks
Partner With Markethix And Gain Many Benefits
eCommerce SEO is an initial but essential step in enhancing your store’s exposure. Google search engines will drive more traffic to your page if it ranks higher on its results page. Without eCommerce SEO, your product listings are invisible to most.
Markethix provides effective SEO services to clients throughout the U.S. Our eCommerce optimization experts will provide you with updated reports regarding your brand’s eCommerce SEO performance. Our team is clear and focused on the campaign, and we make use of integrated digital marketing solutions. Our expert services will help you expand brand awareness and convert more leads into customers.