VR & AR Development Company
Nowadays, everyone spends a lot of time looking at screens. Smartphones, computers, and televisions have become an integral part of our lives. They are how we get a lot of news, watch movies, use social media, etc. Virtual Reality (VR) and Augmented Reality (AR) are the two types of technologies that convert the way we use screens and create new and exciting connected experiences.
Virtual Reality uses a headset to place users in a computer-generated world for you to explore. On the other hand, Augmented reality is quite different. Instead of transporting users to a virtual world, augmented reality takes digital images and layers them into the real world through a smartphone or clear visor. For example, with virtual reality, you could explore the environment underwater. But with augmented reality, you could see the fish swimming around you.
Uses Of Virtual Reality And Augmented Reality In Business
Virtual reality is increasing rapidly in enterprises; hence, companies can choose these ways to use this technology to gain a competitive advantage. Here are the three cases to consider:
- Employee safety training
Development and learning programs are crucial to the success of all organizations. Virtual reality can be successfully used for an organization that deals with life-or-death situations or where an employee’s mistakes can cause harm. Virtual Reality and Augmented Reality enable employees to be practical and prepare for such events more precisely.
- Sales And Marketing Presentations
Sales demos and marketing presentations are an essential part and must represent a wow factor. And companies considering VR prove to be a significant investment in this regard. This technology enables the marketing and sales team to immerse their clients in environments where they can interact conveniently with the product. Companies can also use VR technology to recommend products to customers. Setting up and creating VR applications is cost-effective and straightforward; and as a result, companies can use these technologies easily.
- Industrial Design
Companies who want to change the workflow or build a new factory can use Virtual Reality to improve processes. It helps in creating real-life scale models and designing virtual environments and conducting simulations to know how the new design or process might work. This allows stakeholders to decide what will be efficient for the company.
Following are the top instances where businesses are using Augmented Reality (AR):
- Retail
In the case of retail businesses, AR provides a way for customers to try products or services before they purchase them. Any tablet or smartphone can be the AR platform to create a shopping experience for customers.
- Industrial Field Services
AR offers the remote expert to overlap messages, markings, and diagrams directly onto the field of view of the engineer. It helps the engineers to be hands-free to perform fixes simultaneously. AR can reduce confusion, improve safety, and reduce pressure from engineers who cannot be experts in all infrastructure and technologies. AR empowers linking workers and the mobile workforce to experts around the world.
- Design And Modeling
One of the ways AR is used in businesses is via 3D modeling. This is mainly used during the design process for various items. AR is also used to support early-stage product designs and development, giving a clear view of the designers of the product’s form and function.
- Training And Education
AR has a high momentum in medical education. AR gives trainers a hands-on training experience which reduces the risk of costly real-life mistakes. Using AR for training provides a multisensory, immersive experience that is more efficient than traditional methods.
- Repair And Maintenance
AR makes it possible for inexperienced people to identify mistakes and perform repairs by ensuing step-by-step instructions. It improves customer satisfaction as well.
Choose Markethix For AR & VR Development
Markethix has expertise in AR & VR development. We provide top-notch service that will suit your business needs and offer you a superior experience.