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What Do We Need to Know About ‘Yep’ – Ahrefs’ Search Engine
What Do We Need to Know About ‘Yep’ - Ahrefs’ Search Engine

What Do We Need to Know About ‘Yep’ – Ahrefs’ Search Engine

by | Jun 22, 2023 | digital marketing agency, Online Marketing Agency, Seo

When it comes to SEO tools, Ahrefs is a name that is likely familiar to you. But did you know that Ahrefs has recently introduced a new search engine called ‘Yep’? Built by one of the industry’s leading companies of search engine optimization experts, Yep is one of the most personalized search engines ever.

Here in this blog, we are going to discuss everything we need to know about ‘Yep.’

Yep, Ahrefs’ new web search engine

Yep is Ahrefs’ new web search engine tool. It aims to provide a viable alternative with features and capabilities that enable users to find what they’re looking for quickly and easily. Yep is currently in its beta phase, giving us a glimpse into its potential capabilities. Although the official launch date is not known yet, we can expect an announcement from the Ahrefs team soon. It will soon be available in most countries and languages around the world.

Ahref, the search engine optimization expert, said that to decide the name of the search engine, the crew evaluated hundreds of ideas over the past two years. The group initially registered with Fairsearch.com with the intention of moving to Fair.com. However, it could not work. By chance, when he watches the Avatar cartoon with the kids, and Aang and his companions use “yip yip” to pick up their bison, the word yip clicks for him. Although it has no specific meaning, Ahrefs chose this name because it is short and easy to remember.

Features making it distinct from others

Apart from Google, there are several search engines available, including Bing, Yahoo, Yandex, DuckDuckGo, etc. But Yep, has come with some exciting features, making it distinct from others.

Revenue sharing model

One of the standout features of Yep is its 90/10 revenue-sharing program. This program aims to support content creators by splitting 90% of the ad revenue with them while retaining 10% for Yep. 

Encouraging High-Quality Content

The revenue-sharing program incentivizes content creators to produce high-quality content and monetize their work more effectively. With Yep, creators can rely less on sponsorships or affiliate links and focus on creating content that their audiences will love. This will bring a massive revolution in Search engine marketing also.

Freedom of Content Creation

The revenue-sharing program applies to all kinds of content, regardless of its form or creator. This means that creators are not bound by specific types of content, such as sponsored posts or reviews. They have the freedom to explore various content creation avenues without restrictions.

The World’s Most Private Search Engine

Yep claims to be the world’s most private search engine, prioritizing user privacy and data protection. According to the statements of Ahref, Yep will not collect any personal information of the user(e.g., geolocation, name, age, gender) by default. The Yep search history will not be stored anywhere.

Minimal User Data Collection

Yep does not track or store user data such as geolocation, name, age, gender, or other personally identifiable information. This ensures that your online activities remain private and are not used for advertising purposes.

Independent Search Index

Unlike other search engines that rely on third-party APIs for search results, Yep has its own search index. This means that your data is not shared with third parties, and your search results or website contents are not influenced by profiling for advertising.

Privacy with Default Settings

By default, Yep only uses the keywords you enter, your browser’s language preference, and your location at a city or regional level based on your IP address. This default setting ensures a private search experience without compromising on usability.

How Yep Works

Now that we understand the unique features of Yep, let’s explore how the search engine is going to operate to deliver search results.

Crawling the Web

Yep currently uses AhrefsBot, one of the most active web crawlers, to index web pages. AhrefsBot visits over 8 billion web pages every 24 hours. However, YepBot, specifically designed for Yep’s search engine, will replace AhrefsBot in the near future.

The Yep TLDR Box

Yep’s TLDR (Too Long, Didn’t Read) box provides users with a concise overview of information pulled from Wikipedia. This feature saves users time by offering quick information without having to click through multiple pages. It appears at the top right of the search results page and gives users an overview of the topic they are looking for without having to click through multiple pages. The feature will change the way of online marketing.

Fresh and Up-to-Date Results

Yep keeps its search index up to date by refreshing it every 15-30 minutes. Their collection is growing rapidly, with about 30 million web pages and 20 million index retirements per day. Partnering with Microsoft’s IndexNow ensures the quick inclusion of newly published or changed information. These efforts help deliver the most relevant and recent search results to users.

As per speculations, the Ahrefs’ Yep is going to bring a huge revolution in the field of internet marketing.

Wrapping it up

Yep is an exciting new search engine introduced by Ahrefs. With its revenue-sharing program, privacy features, and focus on search quality, Yep aims to offer a compelling alternative to existing search engines. Although still in beta, Yep has the potential to disrupt the search engine landscape. Staying informed about Yep’s developments and adapting your strategies accordingly can help you stay ahead in the ever-evolving world of search engine optimization. 


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