Pay per click management

Companies are always trying to reach out to consumers who would be interested in their products. Along with that, more and more businesses are coming to compete with others with their new websites.

In this ever changing digital landscape, every company is trying to come to the forefront to gain business. Every website is looking to rank high or in some ways become more visible to people.

One way of doing so is running PPC ads and with Markethix’s PPC management services, brands can quickly increase their search engine visibility and get results immediately.

How is PPC the right strategy for brands?


For many years Pay Per Click advertising has guaranteed its worth as the best and most cost-effective online marketing strategy. PPC advertising allows brands to take control of their ad spending and get their offerings in front of potential customers at the right time and place.

Pay per click marketing gives you laser-targeted visibility. It speeds up the customer’s buying journey and boosts the conversion rate.

Ideally, combined SEO and PPC advertising strategies work perfectly at bringing the intended results. Integrated PPC and SEO campaigns offer great visibility, drive relevant traffic and deliver significant benefits. If you need to promote your brand’s offerings through a short window and make an impact on the market, PPC might be the ideal option for you.

Take advantage of consumer search opportunities with PPC Marketing

As per a record, 79% of marketers find paid search marketing crucial to their business. Pay per click has become a widely used marketing technique for generating a higher return on investment. Some people only think about Google pay per click when they hear about PPC. But it goes beyond that. Social media such as Facebook, YouTube, Pinterest, and LinkedIn use the PPC model. It allows marketers to place ads on various online marketing platforms strategically. It contains the details of the services and products and reaches the target market.

Different Types Of PPC Ads

Different types of PPC marketing campaigns will help you build an online presence of your brand and promote the services and products to the right audience. Markethix has a team of PPC advertising experts who will work closely with you and determine the relevant PPC ads that will be beneficial for generating sales.

The various PPC ads you can opt for are:

  • Search ads
  • Display ads
  • Social ads
  • Remarketing ads
  • Google shopping ads
  • In-stream ads
  • Gmail Sponsored Promotions (GSP)
  • Local Service Ads
  • Amazon PPC Ads

How does PPC marketing work?

PPC advertising is simply a keyword-based marketing tactic. Adwords is a PPC campaign management service that assigns a value to different search phrases and terms depending on their search volume, competition level, and difficulty. The keyword will have a higher price if more advertisers compete for the same keyword.

You need to battle it out on Google’s homepage to claim the PPC spot. Running an ad campaign on your chosen keyword will make your website appear in relevant user searches. Google PPC ads’ prominence cannot be simply increased with advertisers paying more for it.

PPC ads and Google pay-per-click are subjected to ad auctions. This automated process helps determine the validity and relevance of advertisements that will appear on the SERPs. Advertisers need to ensure that Google PPC has the best quality score to boost their ad position and lower the CPC or cost per click.

To obtain a good quality score, the PPC ads must be relevant to the targeted demographics, including valuable keywords, receive high CTRs or click-through rates, and drive prospects to the SEO-optimized landing page.

Do not have the time to launch your PPC campaign and perform a PPC audit? Assign your PPC services to Markethix’s PPC management team and let our experts do the technical work for your business. We will help you improve your quality score and generate more revenue.

At Markethix, we determine your brand’s pay-per-click search engine marketing goals, identify the PPC campaign metrics and establish the PPC campaign structure to bring more visitors to the website and eventually reduce the PPC management expenses.

Our PPC management helps navigate the technicalities of pay per click and integrate it with SEO and other online marketing campaigns. Connect with our agency and enjoy the advantages of our cost-effective PPC advertising services.

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