Local SEO Marketing
Many customers are searching for a local business daily, and approximately 84% of them require digital capabilities to clear the way for brand transactions. Without a robust local business SEO, it is more likely to miss out on vital leads, traffic, and sales opportunities.
Local SEO marketing improves the local search visibility of different-sized businesses and multiple-location businesses within a specific geographic area. It is entirely different from traditional SEO, which focuses on enhancing brand useability globally and nationally. Local SEO marketing targets geo-specific and “near me” search queries. The goal is to boost brand awareness and make the business highly accessible to people in the local online community. If you are looking for a local SEO marketing campaign, Markethix can help you. We will be your representative for the local SEO marketing of your business.
Local SEO Ranking Factors
There are many local SEO ranking factors that Google looks into to determine the search engine rankings. These include:
- Google My Business listing or Google Business Profile
- NAP or Name, Address, and Phone number consistency
- Domain authority
- Local search citations quality
- CTR or Click-through rate from search results
- User experience
- Review quality, diversity, and velocity
- Link signals
Local SEO Leverages Many Local Digital Marketing Tactics
The effective digital marketing tactics to rank higher in your local SEO include:
- Targeting local business SEO keyword
- Google My Business or Google Business Profile optimization
- Local search citations
- Link building
- Google local SEO content marketing
- Online reputation management
- On-page SEO
- Optimization of SEO local landing pages
To compete within your brand’s service location, Markethix begins with your brand’s local search optimization and positions your brand in front of the appropriate audience segment.
Why Is Local SEO Important?
If you are new to SEO, it is common to ask, “why is local SEO important?”. The short answer to this question will be- Local SEO will have a positive impact on your business in various ways. The reasons that make SEO services to local firms important are:
- It is simple to track
Local SEO is known to be a trackable strategy. It means you will always be aware of the performance of your campaign. With the help of platforms like website analytics platforms and Google Analytics, you will be able to notice in real-time how your local SEO is performing. This will allow you to change things that are not working for your brand’s marketing campaign. Local SEO being easily trackable will enable you to learn, test, and grow the local SEO campaign over time.
- Google My Business (GMB) Results Look Great
Real estate in search results as a local business is very crucial. If the location of your business appears at the top of the search results, it becomes easy for customers to see your business first.
- Increases Website Traffic
Local SEO makes your brand more visible on search engine results pages, thus increasing your website’s traffic. On the other hand, with a GMB profile, it is easier for users to go through great reviews that customers posted in the past. This will help them to get easy access to your website. Users will easily find you online, thus increasing your website traffic.
- Increases Foot Traffic To Your Store
Many people search for “restaurants near me” to visit restaurants closer to them. This allows you to be present in search results and attract customers to your physical store.
Markethix Will Let You Enjoy The Benefits Of Local SEO Marketing Campaign
At Markethix, we know that every brand is different and unique. Every business has a diverse audience, goals, and a different budget. We are excellent with that, and we want to find an easier way for every brand to get what they want from a Local SEO campaign. We customize your local SEO plan based on the goals and number of business locations.