Local SEO Marketing
Many customers are searching for local businesses daily on search engines, and approximately 84% of them need to implement SEO strategies to clear the way for brand transactions. Without a robust local business SEO, it is more likely to miss out on vital leads, traffic, and sales opportunities.
Local SEO marketing improves the local search visibility of different-sized businesses within a specific geographical area. It is also helpful for companies that are situated in multiple locations.
It is entirely different from traditional SEO, which focuses on enhancing brand recognition globally and nationally. Local SEO marketing targets geo-specific and “near me” search queries. The goal is to boost brand awareness and make the business popular with people in the locality. If you are willing to carry out a local SEO marketing campaign, Markethix can help you do that successfully.
Local SEO Ranking Factors
There are many local SEO ranking factors that Google looks into to determine the search engine rankings. These include:
- Google My Business listing or Google Business Profile
- NAP or Name, Address, and Phone number consistency
- Domain authority
- Local search citations quality
- CTR or Click-through rate from search results
- User experience
- Review quality, diversity, and velocity
- Link signals
Local SEO Leverages Many Local Digital Marketing Tactics
The effective digital marketing tactics to rank higher in local searches include:
- Targeting local business SEO keyword
- Google My Business or Google Business Profile optimization
- Local search citations
- Link building
- Google local SEO content marketing
- Online reputation management
- On-page SEO
- Optimization of local landing pages
To compete within your brand’s service location, Markethix begins with your brand’s local search optimization and positions your brand in front of the appropriate audience.
Why Is Local SEO Important?
If you are new to SEO, it is common to ask, “why is local SEO important?”. The short answer to this question will be Local SEO will have a positive impact on your business in various ways. The reasons that make local SEO important are:
- It is simple to track
Local SEO is known to be a trackable strategy. It means you will always be aware of the performance of your campaign. With the help of platforms like website analytics platforms and Google Analytics, you will be able to find out how your local SEO is performing. This will allow you to change things that are not working for your brand’s marketing campaign. Local SEO being easily trackable will enable you to learn, test, and grow the campaign over time.
- Google My Business (GMB) Results Look Great
With a proper local SEO strategy applied, your business is more likely to get a higher Google My Business ranking. And when your business ranks high in the local search results, it becomes easy for customers to find your business.
- Increases Website Traffic
Local SEO makes your brand more visible on search engine results pages, thus increasing your website’s traffic. On the other hand, with a GMB profile, it is easier for users to go through the great reviews that customers posted in the past. This will help them to get easy access to your website. Users will easily find you online, thus increasing your website traffic.
- Increases Foot Traffic To Your Store
Many people search for “restaurants near me” to visit restaurants closer to them. Local SEO allows you to be present in search results and attract customers to your physical store.
Markethix Lets You Enjoy The Benefits Of a Local SEO Marketing Campaign
At Markethix, we know that every brand is different and unique. Every business has a diverse audience, goals, and a different budget. We customize your local SEO plan based on your goal and the number of business locations.