Audience Analytics

Audience Analytics

Audience analytics is a system that allows brands to collect, analyze and predict customer information to optimize company strategy, marketing campaigns, customer service, brand image, and revenue. Data from social media channels are essential for audience analytics. At Markethix, the team has the experience and expertise to formulate strategies using data analytics and digital marketing tools. This helps determine who should be tailoring the content for and the type of content that could generate new leads and continue the customer retention program.