With the passing of time, our attention span shrinks. People are more likely to watch videos than text or images. According to recent research, in 2023, people will watch an average of 17 hours of online video per week. So now we can clearly see why almost every online business focuses on its video marketing strategy.
It’s been said that an image is worth a thousand words. For a video, multiply that by another thousand. You can show lot more about yourself and your product in video content compared to writing one. Video contents are catchy, easily grab anyone’s attention, and convey more within seconds. If you want to boost your business growth in 2023, there is no better way than video marketing.
Here in this blog, we will discuss the top 9 video marketing trends dominating 2023.
( Data source:wyzowl )
Short-Form Videos Dominate Social Media
Short-form videos, typically lasting between 15 to 60 seconds, have gained immense popularity across social media platforms. Apps like TikTok and Instagram Reels have revolutionized the way content is consumed and shared. In 2023, businesses are leveraging this trend by creating snackable, visually appealing videos to capture the attention of their target audience.
Live Streaming Takes Center Stage
Live streaming has emerged as a powerful tool for brands to connect with their audience in real time. Platforms such as Facebook Live and YouTube Live have seen a surge in popularity, allowing businesses to conduct product launches, host webinars, engage in Q&A sessions, and provide behind-the-scenes glimpses. The authenticity and immediate interaction offered by live streaming make it an excellent choice for building trust and fostering engagement with customers.
Personalized and Interactive Videos
In 2023, personalized video content is gaining momentum as a way to deliver tailored messages to individual customers. By utilizing data and analytics, you can create video content ideas that address customers by their names, showcase products based on their preferences, and provide personalized recommendations. Moreover, interactive videos, where viewers can click, choose paths, and actively participate in the content, are also on the rise. This immersive experience creates a deeper connection between brands and consumers.
User-Generated Content Amplification
User-generated content (UGC) continues to be a potent force in video marketing. By encouraging customers to create and share videos related to their experiences with a brand, businesses can harness the power of authentic testimonials and social proof. In 2023, we expect to see more brands actively curating and amplifying UGC through various channels. This approach not only increases brand reach but also fosters a sense of community and loyalty among customers.
Shoppable videos enhance online shopping experience
Business platforms have used shoppable videos to enhance and facilitate the online shopping experience for years. Brands use Pinterest, Instagram, Tik Tok videos to showcase products. This is not only convenient for users, who can just click the video they’re watching in order to buy that dress the influencer is wearing, but it’s also an immensely powerful marketing technique that reduces the effort potential customers have to make the purchase.
Augmented Reality (AR) and Virtual Reality (VR) Integration
As technology advances, AR and VR are making their mark on online marketing. These immersive technologies allow brands to create interactive and unforgettable experiences for their audience. Whether it’s virtual product demonstrations, interactive tours, or gamified marketing campaigns, AR and VR enable businesses to stand out from the crowd and provide a memorable brand experience.
Vertical Video Optimization for Mobile
With the proliferation of smartphones, vertical video consumption has skyrocketed. By optimizing videos for vertical viewing, brands can ensure their content fits seamlessly within mobile screens, offering a better user experience. Vertical videos are not only popular on social media but also in mobile advertising and storytelling formats like Instagram Stories and Snapchat. Investing in vertical video production and distribution is a smart move in 2023 to cater to the mobile-first generation.
AI-Driven Video Personalization
Artificial Intelligence (AI) is revolutionizing the way videos are created, distributed, and personalized. AI-powered algorithms can analyze vast amounts of data to understand viewer preferences, demographics, and behavior. This information helps brands deliver hyper-targeted video content to individuals, increasing relevance and engagement. AI is also being used to automate video production processes, making it more efficient and cost-effective for Internet marketing.
Vlogs to communicate with audiences
Vlogging has become one of the most popular ways for marketers and influencers to communicate with their audience as a result of its growth. In the past, people would frequently vlog about their lives to communicate with others and share their knowledge. Now, though, major corporations and influencers are utilizing it to communicate with their audience.
To stay ahead in this dynamic landscape, brands must adapt these trends to create compelling, shareable, and memorable video content. By understanding the target audiences and utilizing the power of technology, you can forge deeper connections, enhance brand awareness, and drive meaningful engagement. You can consider Markethix to maximize your video marketing potential.