Social media marketing is a tactic used by marketers frequently around the globe. Social media is indeed a huge platform, and marketers are allured by the possibilities of marketing their products and services there. Social media marketing works – to enhance your brand presence and also increase your sales. It’s true. However, myths pertaining to how and why social media should be used for your brand persist. And here, as a leading Digital Marketing Agency in Florida, we are going to debunk some common myths about social media marketing.
Myth #1: Everyone is on Facebook; we must be there
Facebook is a huge platform with people from all regions across the globe of all ages and genders present in huge numbers. So, it’s tempting to promote your services on this platform. But the fact is without a strategy, social media presence is just noise.
Many businesses create a Facebook page in a hurry. Why? Because their boss, friends, and competitors are on it. So, they think they must be on it. But many fail because they do not have a strategy. They make some first few initial posts about the brand, and then they have no clue what to do.
Have a specific plan in mind. What do you want to achieve from your Facebook page? Is it more followers, leads, or just building brand presence? Then, create a specific, measurable, attainable, realistic, and time-based (SMART) plan and divide it into 3, 6, and 12-month periods. See the difference for yourself.
Myth #2: You should be on all social media platforms
Not all social media is created equal. So, the fact is, especially if you are on a budget, there is no need to hurry up and create accounts on all and every social media platform. All the more so, if your audience is not active on that platform, it’s a misuse of your budget and time.
Before becoming active on a social platform, ask yourself some questions. Who am I trying to reach? Is the target audience I am trying to reach active on the platform I am targeting? There are publicly available reports which can help you determine where your audience is. Then, pick that network and build a strategy for that platform before adding other networks to the mix.
Myth #3: Build it, and followers will flock
The fact is merely building an account on social media and posting content won’t get people to read your content or blogs and might not get you enough followers. The key to attaining followers and regular readers is consistency. You have to work on it every day to gain and retain followers. Achieving results and credibility for your Social Media Brand Management in Florida requires that you devote time regularly to promoting content and engaging with your audience.
You need to determine how you will connect with the right audience at the right time. If you do not find a good way to connect with your target audience, then it’s better not to create it.
Myth #4: Posting the same content in multiple places is ok
Each social media platform is different and requires a different strategy and content. However, in an effort to save time, many marketers post the same content on every social media platform they are in. The truth is every social media platform requires a different focus. Don’t just copy and paste the same content on all platforms. It doesn’t mean you cannot create similar posts. But make sure the post is aptly suited for the platform you are posting on.
Find a way to repurpose your content. Can you turn your posted blogs into a series of YouTube videos? If so, then do it. Otherwise, it’s best to create different posts for different platforms.
Myth #5: You can post at any time
The truth is there is an optimum time to post content on social media platforms. There are known best practices for each social media platform, and posting at that specific time will help you attain more traffic, engagement, and followers. For example, the best time for posting content in a workweek is Thursday and Friday, when the engagement is highest.
While this type of generic data is a good starting point, you must find specific data for your own audience and post at times when they are most active. You can find these data in the Audience Analytics tab on your business page.
While social media is a great place to promote your products or services, there are some do’s and don’ts to follow. There are several myths about social media and marketing your services there, and they have been busted here. As a leading Digital Marketing Agency in Florida, we have provided the best practices pertaining to social media marketing and how and why you should post content there. Follow them, and you are sure to gain whatever you desire from your social media campaign.