5 Ways to Optimize Your Website Footer for a Positive Browsing Experience

User experience should be at the forefront when designing a website. And footers play a crucial role in enhancing User Experience and browsing experience in general. Footers are the part where your visitors reach the end of your website, and they must not feel clueless about what is next. A well-designed footer will keep the visitors on the site with more avenues of your business they can catch up with. 

A footer usually displays menu items for visitors to discover more about the business. It can include information like contact and support details or focus on the navigation items. 

Most importantly, a footer is the final impression that your visitors will have about your website. Make sure that it is easily accessible, informative, and user-friendly. That way, you can greatly enhance the user experience of your business website. 

Here are a few best practices for a website footer and how they can enhance your browsing experience. 

You can always connect with Markethix for premium web design services in Florida.

Keep It Simple

First things first. Keep your footer simple and easy for better navigation. The goal is to make all the necessary information available to your visitors without having to scroll all the way back to the top. If they have to do that, they will lose interest. 

Your focus should be on the essentials, such as your main pages, contact information, and social media links. If you have a lot of product categories or services to include, you can use a vertical alignment to organize them effectively on the screen. 

If you choose to include an image, make sure it’s easy to understand and also avoid complex charts and graphics. 

In short, the design shouldn’t be complicated to follow. Use colors and typography that look cohesive across your site. 

Premium web design services in Florida make sure they follow these guidelines and keep your footer clutter-free and simple. 

Include Links to Basic Pages

The main function of a website footer is to provide links to all the key options of your main menu so that a user does not have to scroll all the way back up. 

The best practice here is to include internal links to your homepage (usually a logo), about us page, products or services, and career options. 

Organizing your links goes a long way here to make the footer more efficient. To make the most out of it, the best practice is to categorize your links into clear, distinct labels, such as Products, Services, or Company. 

A well-organized footer structure will not only help navigate more easily but also help in SEO. A well-structured footer will help the search engine crawlers understand your most important pages, which will help establish authority and trustworthiness – factors so important for SEO rankings. 

Include Legal Information

The footer area is a standard place to include the authorship and ownership of the website. It’s crucial to include your legal details in the footer, which is also critical to your SEO. The legal information you provide will serve to protect your creative works and provide users with useful details about the ownership and usage rights of your website. 

Some legal information commonly included in the website footer include:

• Privacy Policy 
• Cookie Policy 
• Business licenses
• Accessibility
• Return Policy
• Terms and Conditions
• Security

Including this information in your footer shows the users and search engines that you are a legitimate business complying with the regulations. 

Include Contact Information

Contact information is another crucial information piece you should include in your website footer. It establishes trust and gives the users information using which they can reach you. 

Some of the types of contact information you can include in your website footer include:

• Name, Address, and Phone number
• Email address
• Social media links with icons
• Maps

Include this information in an understandable format, and you stand a greater chance of success in Local SEO and SEO rankings in general. Users, too, have concrete information about your business and how to reach you. 

Include Additional Supporting Content

You can always add other elements to your website footer to make a more positive browsing experience. They may include acknowledgment statements, for example, which are short text snippets that give proper credit to the original content creators on your website. 

For example, if all content and photographs are created by an individual, it’s best to include one credit in the footer. This will show you’re an ethical business, which will only gain your user’s trust. 

Wrapping it up

Website footers are places where you don’t want to mess things up. Include the important options from your main menu so that users do not have to scroll all the way back up. A well-structured footer enhances user experience. The elements discussed above can be included in your footer to make for a rich and comprehensive browsing experience, which will not only impress your audience but also aid in SEO. 

If you are still unsure about how you should go about your footer, you can always connect with us, the top Digital Marketing agency in Florida, for the finest services.