Orlando is a perfect city for your business. With amusement parks, landmarks, and outdoor activities, there is no doubt that it is a good geographical point to capitalize on your product.
Regardless of what your business does, online presence is essential for the development of your brand. That is why you need a website—and not just any website! The one that best represents your business and connects best with your audience. This is where web design plays an important role.
The web design of a site can be decisive for the future of a company and, above all, for the process of attracting and expanding the business: it can mean greater income, greater clients, greater sales… Developing an attractive and effective website is necessary and beneficial, but not just any design can be good for your objective.
At Markethix, we can help you with your web design. Our digital marketing agency in Orlando knows and understands the types of web design that best suit your company.
What Type of Web Design does your Business Need?
Web design has a key role in presenting information in a way that is both attractive and useful for users. According to a report called “Web design and development,” conducted by Juan Pedro Barbar Soler for the San Carlos Faculty of Fine Arts of the Polytechnic University of Valencia, “user experience has become a field of research, where designers have the freedom to explore their creativity, experiment with interaction and explore new ways of communication.” Depending on the site’s purpose and intended use, web designers use different layouts. Let’s take a closer look at each layout and determine when it’s best to use them.
Fixed or Static design
They are generally sites in which there is not much interaction and are usually used to transmit information (a news portal) and in no case to sell (e-commerce) or offer any type of service that must be contracted through the web.
Dynamic design
These designs are more complex and involve greater development, requiring a higher investment from the client. Unlike fixed or static designs, dynamic designs allow users to interact with the information on the site.
Due to the large number of items, the site may take longer to load. However, this can be either an advantage or a disadvantage, as it can make the site more appealing. A Digital Marketing Agency in Orlando knows that the key is to understand what we want to sell or communicate.
Responsive design
An increasing number of users access information through a variety of mobile devices, making it essential for a website to have a responsive design. This means that the website can be viewed seamlessly from a computer, a tablet, or a mobile phone, regardless of the screen size.
With a responsive web design, the text is adjusted, and images are resized to ensure they can be viewed without any issues. Our Web design agency in Orlando knows the several benefits of having a responsive website. It helps with SEO positioning, enhances corporate branding, and provides a positive user experience, which in turn influences the brand image and generates greater virality of content.
Liquid or Fluid design
This type of layout is similar to a responsive layout, but it does not change the layout of the webpage based on the screen size. Instead, it resizes the entire webpage to fit the chosen window size. This can be helpful for web pages that do not want to lose any information based on the browser size. However, it can also lead to tiny or distorted text when viewed on screens that are either too small or too large.
Adaptive design
It can be confused with responsive design, but certain differences have made responsive web design gain ground. Responsive design adapts, while adaptive design generates a design for each device: mobile phones, tablets, desktops… As its name suggests, it adapts!
Common Mistakes in Web design
Whether you are designing your business website on your own or have hired a Digital Marketing Agency in Orlando, you need to avoid certain mistakes when building and designing your website. These mistakes include using too many fonts and colors, which can overwhelm the user and make your site look cluttered. You should group all the information on your site and avoid making it too dense, as this can make it difficult for visitors to navigate and find what they need.
Do not forget the CTA!
Your website should have multiple calls to action, especially if you are selling a product. These calls to action should be distributed throughout the different categories of your site, and you should also include contact forms.
You should also avoid generating too little or too much content. If your site appears too empty, visitors may think it is unprofessional and may leave. On the other hand, having a considerable amount of content can help boost your website’s ranking on search engines like Google.
Your website’s logo should be consistent with the design of your site and should convey the same message. Finally, you should ensure that your site loads quickly, as slow loading times can frustrate visitors and negatively impact your site’s search engine ranking.
Final Words
Markethix is a digital marketing agency that caters to all your brand’s digital marketing requirements. We specialize in managing and implementing innovative strategies to help your business reach its target audience at the right time. Our wide range of services includes Search Engine Optimization (SEO), Pay-Per-Click (PPC) Ads, Social Media Marketing, Email Marketing, App Development, and many more. We work with clients from various industries to achieve their unique marketing goals.
If you are thinking about designing a website and want to seek advice, do not hesitate to contact others. We have a professional team of designers who will give you the best information.
0 Comments